Don’t Call It “Weed,” and Other Tips from the Cannabis Media Summit



Mr Bill

Outside Looking In
Staff member
Jan 9, 2019
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You just knew this was coming lol!!

Stu Zakim, the owner of a cannabis communications firm, asked for advice on changing “the way people refer to cannabis.” He added, “We need to eradicate the stigma.”

“We have a style guide,” Sirita Wright, a co-founder of a female-oriented site called EstroHaze, said. “In a perfect world, there’d be a task force diligently working on some A.P. standards.” She expressed sympathy for people who assume it’s called “weed.” “I get it. I used to call it that, too.”

Adrian Farquharson, the chief creative officer at Mary, weighed in. “It’s Cannabis sativa,” he said. “It’s not ‘pot,’ it’s not ‘weed.’ Call it by the plant’s name!” People clapped.....................

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